Women or Men? Who is more reactive when seing a advertising message?

At the Forum IREP in April, we have for the first time unveiled our study on the different behaviour of men and women when it comes to drive to web.

The study aims to:

  • Compare the impact of TV campaigns on digital
  • Analyse the different drive to web behaviour of women and men
  • Explain the difference in behaviour

The study contains the performance analysis of direct impact of 100 TV campaigns, of which 50 targeted women and 50 men.