2025 Drive-to-Web Impact Study
Proof in the numbers : what real impact do your TV campaigns have on your digital traffic?
Here's the 2025 edition of Realytics study on the drive-to-web effectiveness of TV advertising.
Based on data from 550+ TV campaigns and 145 advertisers, this analysis delivers actionable insights to help you:
- Quantify the true performance of your TV spots (+39% average traffic increase)
- Understand the media and brand variables that amplify results
- Tailor your TV strategy to your business model: pure player, retailer, new to TV…
- Fine-tune your investment decisions across linear TV, addressable TV and digital