---
title: "Study : E-commerce retailer on TV - 2024 edition"
description: Discover how e-commerce brands track, measure, and optimise their TV ad impact. Benchmarks, KPIs, insights – all in one study by Realytics.
image: https://info.realytics.io/hubfs/Design%20sans%20titre-1.png
---

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# Study

## E-commerce retailer on TV​

2024 edition

Can TV ads be measured like digital? The answer is yes — and Realytics proves it.

This exclusive study analyses **195 TV campaigns run by 65 e-commerce retailer advertisers** in France, tracked and qualified by Realytics between 2021 and 2022.

It focuses on one thing: measuring the real impact of TV on business outcomes — from web visits to app installs.

What's inside ?

- Real-life **KPIs**: cost per contact, contacts per GRP, direct impact by channel and time slot
- The **media strategies** that work: weekdays vs. weekends, off-peak vs. peak,
- Where to invest: sector analysis, top-performing targets, investment benchmarks
- How **mixed media plans** outperform mono-channel setups
- Why classic ad spaces still rule: 89% of spend, and for good reason

Built on Realytics’ proprietary measurement technology, this study reveals how TV is a measurable, accountable channel for e-commerce brands.

 

 

 

 

### Download the study

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- [Français](https://www.realytics.io/fr/)
- [English](https://www.realytics.io/)
- [Deutsch](https://www.realytics.io/de/)

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