Can TV ads be measured like digital? The answer is yes — and Realytics proves it.
This exclusive study analyses 195 TV campaigns run by 65 e-commerce retailer advertisers in France, tracked and qualified by Realytics between 2021 and 2022.
It focuses on one thing: measuring the real impact of TV on business outcomes — from web visits to app installs.
What's inside ?
- Real-life KPIs: cost per contact, contacts per GRP, direct impact by channel and time slot
- The media strategies that work: weekdays vs. weekends, off-peak vs. peak,
- Where to invest: sector analysis, top-performing targets, investment benchmarks
- How mixed media plans outperform mono-channel setups
- Why classic ad spaces still rule: 89% of spend, and for good reason
Built on Realytics’ proprietary measurement technology, this study reveals how TV is a measurable, accountable channel for e-commerce brands.