How to well invest in TV advertising for the first time?
Buying TV space is important but tricky, and can really impact the development of your brand. Television is a very particular universe with its own vocabulary and practices.
In 2016, £5.28 billion was invested in TV advertising by at least 837 new or returning advertisers (BARB, 2016). You are not the only one to invest in TV!
That's why it is so crucial to be well-aware of everything before going on TV, and to familiarise yourself with the TV universe.
Here's a quick presentation of what you should know before considering buying TV ad space.