From July 2016 to June 2017, we have analysed the campaigns from many advertisers and created a very instructive panorama on their TV investments, as well as their performance in drive to web!
In other terms, have a look on:
Today it isn't enough anymore to buy an audience, you have to make sure it is receptive and reactive. When you branding or performance goals, the impact of your TV campaigns is measurable online.
This study delivers all key figures and reference points you need to make the best investments in TV.