BVOD: a key pillar of modern TV/Video strategies?
In a world where video consumption shifts rapidly between linear and non-linear formats, BVOD emerges as a powerful lever to boost incremental reach.
This ebook offers a clear and actionable perspective on how BVOD impacts both media and digital performance.
Thanks to real-life cases measured with Bee, our cross-TV measurement solution, you'll uncover:
- The exclusive and incremental reach of BVOD,
- Its digital performance drivers,
- The optimization levers to activate, wave after wave.
A must-read for media experts navigating the evolving TV/video landscape.