You want to launch a TV campaign?

Television is strong when it comes to drive to web!

Studies prove that 83% of TV viewers are multitasking at least from time to time, by using a second screen while watching TV (Ericsson Study, TV and media 2016).

So no more partitioning between offline and online - a cross-media reasoning is needed.

Realytics has identified 5 good practices to apply on digital level for optimizing the performance of TV campaigns:

Find the rest in our E-book!