Television is strong when it comes to drive to web!
Studies prove that 83% of TV viewers are multitasking at least from time to time, by using a second screen while watching TV (Ericsson Study, TV and media 2016).
So no more partitioning between offline and online - a cross-media reasoning is needed.
Realytics has identified 5 good practices to apply on digital level for optimizing the performance of TV campaigns:
Find the rest in our E-book!