Here are the 10 most well-known misconceptions about TV Analytics

At Realytics we like precision, and therefore to be as precise as possible! While reading this E-Book you will discover 10 good reasons for measuring the impact of your TV campaigns on digital!

You want to know why it is relevant to measure the drive to web impact of your TV spots?

Here are the first three reasons : 

  • To justify and control your TV investments
  • To measure the engagement driven by your spots
  • To identify the TV audience that reacted to your advertising message